Brent Rivera’s career has been a multifaceted journey that reflects his ability to adapt and innovate in the digital content space. His career took off when he began creating videos on Vine, where his comedic timing and relatable humor resonated with millions of viewers. Brent’s Vine presence was explosive, as he became one of the platform’s most popular creators with over 8 million followers before the platform shut down in 2017.
Transition to YouTube and Growth After Vine’s closure, Brent seamlessly transitioned to YouTube, already equipped with a loyal fan base and a deep understanding of digital content creation. On YouTube, Brent expanded his content beyond the short-form skits of Vine, creating longer, more varied videos including vlogs, challenges, pranks, and collaborations with other YouTubers and influencers. His light-hearted, family-friendly content attracted a wide audience, especially among teenagers and young adults.
Brent quickly found success on YouTube with his combination of comedic sketches and more personal, lifestyle-oriented content. His ability to adapt his humor and personality to different formats helped him grow his channel exponentially. One of the key factors in his success was his consistent collaboration with fellow social media influencers, including creators like Lexi Hensler, Ben Azelart, and his sister, Lexi Rivera. These collaborations not only diversified his content but also helped him reach new audiences.
The Formation of AMP Studios One of the most significant developments in Brent Rivera’s career came with the founding of AMP Studios in 2019. AMP Studios, co-founded by Brent and his business partner Max Levine, is a content creation company and talent incubator designed to help emerging social media influencers build their brands. AMP Studios became an influential player in the world of social media management, nurturing a group of creators and creating a pipeline for viral content. This venture positioned Brent as more than just a content creator, transforming him into an entrepreneur and producer in the digital media industry.
The success of AMP Studios has been evident in the growth of its talent, including notable influencers like Pierson Wodzynski, Lexi Hensler, and the Stokes Twins. Brent’s involvement in AMP has helped cement his role as a leader in the influencer space, and his ability to guide and collaborate with emerging talent showcases his business acumen.
Acting and Traditional Media Beyond his social media career, Brent has pursued opportunities in traditional entertainment. His first major acting role came in the 2017 film Alexander IRL, where he played the lead role of Alexander, a high school student throwing a house party. Though the movie was a modest success, it marked Brent’s entry into scripted content and solidified his desire to pursue acting alongside his digital career.
He continued to explore acting and appeared in several television shows, including the popular YouTube Red series Brobot in 2018, where he played the lead role of Max. These experiences helped him refine his acting chops while expanding his visibility beyond YouTube.
Brand Collaborations and Endorsements As his online presence grew, so did the number of brand partnerships Brent secured. He collaborated with numerous companies, leveraging his influence to promote products and services to his millions of followers across platforms like YouTube, Instagram, and TikTok. Some of his major brand deals have included companies such as Coca-Cola, Disney, and Hollister, aligning his image with global brands that target younger audiences.
His ability to maintain a clean, family-friendly brand made him highly attractive to advertisers and corporate sponsors, positioning him as one of the top influencers in the industry. Brent’s engagement across platforms remains consistently high, which has helped him maintain long-term relationships with advertisers and brands.
TikTok Expansion Like many YouTubers, Brent Rivera made the move to TikTok as the platform rose in popularity, quickly amassing millions of followers due to his already established fan base. On TikTok, he continued to post a variety of comedic sketches, lip-sync videos, and collaborations with other creators, keeping his content fresh and engaging. His success on TikTok further strengthened his position as a multi-platform creator capable of adapting his brand to new formats.
Philanthropy and Advocacy Brent has also been involved in various philanthropic efforts, using his platform to raise awareness for social issues. He has partnered with organizations focused on issues such as anti-bullying and mental health awareness, speaking openly about the importance of spreading positivity and kindness. His advocacy for these causes, especially for his younger audience, is a significant part of his public persona.
Recent Projects and the Future Brent continues to evolve as both a content creator and businessman. His recent projects include expanding AMP Studios, exploring more opportunities in acting, and potentially entering the world of production. His YouTube channel remains one of the most popular on the platform, with millions of subscribers and billions of views. He has also shown interest in creating more scripted content and branching out into the entertainment industry beyond social media, hinting at future film or TV roles.