1. Early Vlogging and Experimentation (2012-2015)
In the beginning, Julien’s content was largely focused on lifestyle vlogs. He documented his daily life, his relationship with Jenna, and shared personal anecdotes. These videos often touched on mental health, fitness, and personal growth, subjects he felt strongly about. His authentic approach helped him connect with viewers on a deeper level, leading to a steady growth in subscribers.
In these early years, Julien experimented with various content formats, including travel vlogs, challenges, and collaborations with other YouTubers. His background in broadcasting and digital media played a role in the professional yet laid-back style of his videos.
2. Podcasting: “Jenna & Julien Podcast” (2014-2020)
In 2014, Julien and Jenna launched the “Jenna & Julien Podcast.” The podcast became a cornerstone of his career, running until 2020. The show covered a wide range of topics, including pop culture, conspiracy theories, personal stories, and interviews. Their humorous and laid-back dynamic attracted a loyal audience, and the podcast became a staple for fans of both creators.
This project allowed Julien to showcase his versatility, moving beyond vlogging into longer, more in-depth content. It also provided a platform for him to discuss various interests, including gaming, esports, and internet culture.
3. “Aries Kitchen” and Gluten-Free Cooking Content (2017-present)
One of the most defining aspects of Julien’s content is his cooking series, “Aries Kitchen.” After being diagnosed with celiac disease, Julien embraced gluten-free cooking and shared his journey with his audience. “Aries Kitchen” is a cooking show where Julien often creates inventive, gluten-free versions of popular recipes, while injecting his signature humor and energy into the process.
His culinary content has grown significantly in popularity. Fans appreciate his creativity in the kitchen, his willingness to experiment, and his approachability when it comes to gluten-free cooking. He often shares how being diagnosed with celiac disease influenced his diet and overall approach to health, which resonates with many viewers dealing with similar issues.
4. Twitch Streaming and Gaming
Julien is also an active streamer on Twitch, where he engages with fans through gaming and “Just Chatting” sessions. On Twitch, Julien has built a strong community, known for its positivity and inclusivity. He plays a variety of games, including “Among Us,” “Valorant,” and “Fortnite,” while interacting with fans in real-time. His streaming career adds another dimension to his digital presence, allowing him to connect more directly with his audience.
Streaming also gave him the freedom to explore his passion for gaming and share it with an engaged community, which helped broaden his career beyond YouTube.
5. Cinematic and Filmmaking Projects
Julien has always been passionate about film and storytelling, which he integrates into his content. He occasionally releases more cinematic and experimental videos, showcasing his skills in editing, music, and videography. This aspect of his content highlights his artistic side and reflects his formal training in broadcast journalism and digital media.
Some of his short films or creative projects diverge from his regular vlogs, showing a more serious and artistic dimension of his career. His ability to seamlessly blend entertainment with high-quality production sets him apart in the crowded space of YouTube.
6. Advocacy and Personal Projects
Julien is also known for being vocal about mental health awareness, animal rights, and environmental issues. His platform is often used to promote a more compassionate and responsible lifestyle, especially as he and Jenna have adopted several rescue dogs. They are both known for their love of animals, and their pets are featured regularly in their content.
In 2021, Julien and Jenna announced their engagement, which was a highly anticipated moment for their fanbase. Around this time, Jenna stepped away from social media, and Julien continued creating content while supporting Jenna in her decision to retreat from the public eye. His transparency during this period about their personal life only strengthened his connection with his audience.
Key Themes in Julien’s Career:
- Authenticity: Julien’s career is largely built on authenticity, both in his content and in his interactions with fans. His openness about personal struggles and his genuine personality are central to his appeal.
- Creativity and Versatility: Whether it’s cooking, podcasting, vlogging, or gaming, Julien’s content is known for its creativity and versatility. He’s always experimenting with different formats and styles.
- Community Building: Through platforms like YouTube, Twitch, and social media, Julien has cultivated a strong, supportive community. His fanbase is known for being positive and engaged, reflecting his own values of inclusivity and compassion.