1. The Viral “Kombucha Girl” Moment (2019)
The turning point in Brittany’s career was the viral TikTok video where she tasted kombucha for the first time. This video, uploaded in August 2019, garnered millions of views and became an instant meme, with her expressive face going through a range of emotions from disgust to confusion to acceptance. Memes, GIFs, and reaction images of her facial expressions spread across Twitter, Instagram, and Reddit, making her a global internet sensation.
Despite the fame, Brittany faced challenges early on. She was fired from her corporate job at a bank because her employers feared that her viral fame would damage the company’s image. However, this moment also presented her with an unexpected opportunity: she decided to pursue content creation full-time.
2. TikTok and Social Media Growth
After going viral, Brittany started creating more content on TikTok, quickly amassing millions of followers. Her comedic timing, relatability, and signature wit resonated with audiences, allowing her to build a loyal following. Brittany’s content often includes:
- Sketches: She produces funny skits, sometimes collaborating with other creators like Sarah Schauer.
- Pop Culture Commentary: Broski shares her thoughts on various aspects of pop culture, ranging from celebrities to TV shows, often with a humorous or sarcastic twist.
- Meme Culture: As someone who became famous through memes, Brittany often engages with and comments on internet culture, discussing the nature of virality, meme creation, and the unpredictability of fame.
Her success on TikTok translated into growth on other platforms, including Instagram and YouTube. On YouTube, she creates longer-form content, such as reaction videos, vlogs, and Q&A sessions, which allow her to connect with her audience on a deeper level.
3. Collaborations and Brand Deals
Brittany’s rise to fame brought her attention from major brands. She has partnered with a number of companies for sponsorships and promotions. Some of her notable collaborations include:
- TikTok: She worked directly with TikTok, appearing in campaigns to promote the app and its features.
- Skincare and Beauty Brands: Given her influence among younger audiences, Brittany has partnered with skincare and beauty brands, including large names like Fenty Beauty.
- Podcasts and Media Appearances: Brittany frequently guest-stars on other creators’ podcasts and YouTube channels. Her ability to balance humor and insight makes her a popular guest.
4. Podcasts and Hosting
Brittany has expanded her career into podcasting, a medium that suits her talent for storytelling and humor. In January 2022, she co-launched the podcast “Violating Community Guidelines” with fellow content creator Sarah Schauer. In this show, the two delve into internet culture, discussing everything from meme trends to the dark side of social media and online communities.
- “Violating Community Guidelines”: The podcast covers a wide range of topics, such as bizarre internet subcultures, viral sensations, and the impact of platforms like TikTok and YouTube on society. Brittany and Sarah’s chemistry and comedic banter make it a hit among fans of both creators.
In addition to podcasting, Brittany has made appearances in various other media formats, including interviews and guest spots on television shows and web series.
5. Expansion into Traditional Media
Although primarily known for her internet presence, Brittany has also begun branching into more traditional forms of media:
- TV Appearances: Brittany has appeared on talk shows and interviews, sharing her experiences with viral fame and internet culture. She’s been featured on shows like “The Tonight Show Starring Jimmy Fallon” and “The Kelly Clarkson Show.”
- Comedy Projects: As a natural comedian, Brittany has expressed interest in pursuing stand-up and acting. Though she has not yet made a major leap into acting, her comedic chops suggest that this could be a future career path.
6. Public Speaking and Advocacy
In addition to her comedy and internet career, Brittany has become an advocate for mental health, body positivity, and self-acceptance. She frequently speaks about her own struggles with anxiety and how the pressures of social media can affect mental health.
- Mental Health Awareness: Brittany’s candidness about her anxiety and her experiences with therapy resonate with her followers, many of whom appreciate her honesty and vulnerability. She’s an outspoken advocate for taking mental health seriously and has partnered with organizations to spread awareness.
- Body Positivity: As a plus-size woman in the public eye, Brittany has also addressed body image issues. She promotes a message of self-love and acceptance, encouraging her followers to embrace their bodies and reject societal pressures.
7. Memes and Internet Culture Expert
Brittany has embraced her status as a meme and uses her platform to dissect and analyze internet culture. In interviews, she’s talked about the strange phenomenon of becoming a meme and what it’s like to be recognized primarily for a facial expression. Over time, she’s become a kind of spokesperson for internet culture, sharing insights on how social media shapes identity and virality.
8. Future Endeavors
Brittany Broski has expressed interest in expanding her career into areas like acting, voice-over work, and possibly writing. Given her natural comedic ability and her rapidly growing influence, she has the potential to explore a variety of entertainment fields. As of now, she continues to dominate social media, but with her growing popularity, it’s likely that we’ll see her in more diverse media projects soon.
