Early Career & YouTube Launch (2012)
Candice’s media and advertising skills played a key role in the development of her brand. Recognizing that much of the vegan content online at the time felt either too health-focused or too preachy, she set out to offer something different—a playful, edgy take on vegan cuisine. Her YouTube channel, “The Edgy Veg,” featured videos that demystified vegan cooking, recreating comfort foods and fast-food favorites with a plant-based twist. Her charismatic, witty, and unapologetic personality made her stand out from other vegan creators, helping her channel grow steadily.
“The Edgy Veg” Brand Expansion
As the channel gained popularity, Candice began to expand her brand beyond YouTube. She released a cookbook, “The Edgy Veg: 138 Carnivore-Approved Vegan Recipes,” in 2017, which became a hit in the vegan community. The book reflects Candice’s signature style, packed with recipes that aim to convert even the most skeptical meat-eaters. The focus was on indulgence and flavor rather than strict health food, making it accessible and appealing to a broad audience.
Candice also became a notable presence on other social media platforms, including Instagram, where she engages with her audience by sharing daily recipes, lifestyle tips, and sustainability advice. Her approach resonates with a wide demographic, from seasoned vegans to those just beginning their plant-based journeys.
Partnerships & Collaborations
Candice’s success as a digital creator led to collaborations with various food brands, especially those in the plant-based sector. She has worked with companies like Beyond Meat, Gardein, and Daiya, among others, to create sponsored content that aligns with her brand’s ethos of making veganism fun and accessible. These collaborations not only helped her build her career but also elevated the visibility of plant-based products in the mainstream.
In addition to brand partnerships, Candice has appeared at major food and lifestyle events, speaking about veganism, sustainable living, and digital content creation. She has positioned herself as a leader in the space, advocating for a more inclusive approach to plant-based eating.
Diversifying Content
Over time, Candice has diversified her content to reflect her evolving interests in veganism, sustainability, and ethical living. While recipes remain central to her channel, she also explores other aspects of a vegan lifestyle, such as cruelty-free beauty, eco-friendly fashion, and zero-waste practices. Her ability to adapt and expand her content beyond food has helped her remain relevant in the ever-changing digital landscape.
Podcasts and Interviews
Candice has been featured in numerous podcasts and interviews, sharing her journey as a vegan influencer and content creator. Her expertise in both plant-based living and digital marketing has made her a sought-after guest on platforms discussing the future of food, sustainability, and social media influence.
Continued Growth & Influence
As of today, Candice continues to produce engaging content for her millions of followers, constantly experimenting with new recipes, trends, and ideas to keep her audience entertained and informed. She has become a leading voice in vegan content creation, with her work influencing many people to reconsider their approach to food and lifestyle choices.
Candice’s career is marked by her authenticity and ability to connect with her audience. She maintains a personal connection with her followers, responding to comments and sharing her life behind the scenes, making her a trusted figure in the vegan and digital creator communities. Through her influence, she has helped normalize plant-based living, turning veganism into something not just accessible but exciting and enjoyable.