1. Government Analyst Career
Cristine’s formal career began in the field of criminology, where she has worked as a crime statistics analyst for the Canadian government. After completing her master’s degree in sociology, with a focus on criminology and criminal statistics from Carleton University, she started analyzing crime data for the government. In her role, Cristine handles crime-related statistics, focusing on patterns and trends in criminal behavior to help inform public policy.
Her work requires her to process large amounts of data, interpret results, and contribute to research that aids in understanding crime rates and public safety concerns across Canada. She has always spoken highly of her analytical job, emphasizing her passion for working with numbers and contributing to meaningful government projects.
Despite her fame as a YouTuber, Cristine has chosen to keep her government job, working it full-time alongside her growing media presence. This dual career path demonstrates her commitment to both her intellectual pursuits and creative passions.
Cristine launched her YouTube channel, Simply Nailogical, in 2014. Initially, the channel focused on nail art tutorials, a hobby she picked up during her university years as a form of stress relief. Her early content featured tutorials, nail polish reviews, and creative nail art ideas, often using her signature humorous tone to entertain viewers. At the time, nail art was a growing trend, but her unique personality helped her stand out.
In 2016, her video “100+ Coats of Nail Polish #POLISHMOUNTAIN” went viral, amassing millions of views and skyrocketing her channel to widespread popularity. This video was a turning point for her YouTube career, making her one of the most recognizable figures in the beauty and nail art community.
As her channel grew, Cristine began to diversify her content. While nail art remained central, she added comedy sketches, product reviews, and lifestyle vlogs. Her engaging personality, combined with her witty humor, helped her build a loyal fanbase. Viewers appreciated her authenticity and the fact that she never took herself too seriously. She also started featuring her long-term partner, Ben, in videos, which fans enjoyed as part of the channel’s appeal.
In addition to traditional content, Cristine also uses her platform to speak openly about important topics like mental health, work-life balance, and her experiences as a content creator. She has also been candid about her decision to remain in her government job, explaining that YouTube is her creative outlet, while her work in crime statistics gives her professional fulfillment.
3. Business Ventures: Holo Taco
Building on her passion for nail art, Cristine expanded her career by launching her own nail polish brand, Holo Taco, in 2019. The brand specializes in holographic and innovative nail polish products, tapping into the market of unique and high-quality nail polishes that Cristine often promoted on her channel.
Holo Taco quickly became a success, driven by Cristine’s vast social media presence and the quality of the products. The brand is known for its wide range of polishes, including holographic, multichrome, and specialty topcoats, many of which reflect Cristine’s personal aesthetic and love for all things “holo.” Her deep involvement in product development has been a key factor in the brand’s success.
Cristine’s business venture with Holo Taco reflects her ability to turn a personal passion into a thriving business. She continues to promote and expand the brand while maintaining her content creation and government job.
4. Philanthropy and Advocacy
Throughout her YouTube career, Cristine has used her platform to support causes important to her. She has raised awareness for mental health issues and openly discussed the importance of finding a balance between work and personal life. Cristine has also participated in charity streams and fundraisers, leveraging her influence for good.
5. Content Evolution and Future Plans
While Cristine’s content initially revolved around nail art, she has gradually moved away from regular tutorials, instead focusing more on lifestyle, humor, and behind-the-scenes looks at her life with her partner, Ben. In recent years, her content has included more casual and humorous videos, such as “tea time” chats and product testing. She often jokes that she’s retired from nail art but continues to engage with her fans through a variety of content types.
Although Cristine’s channel remains popular, she has expressed that YouTube is her creative outlet rather than a full-time job. She has stated that she intends to continue working for the Canadian government while creating content for fun, not out of financial necessity. This balance allows her to stay grounded and enjoy both her careers without being overwhelmed by the pressures of internet fame.
Key Career Milestones:
- 2014: Launches Simply Nailogical YouTube channel.
- 2016: Viral success with “100+ Coats of Nail Polish #POLISHMOUNTAIN.”
- 2019: Launches her nail polish brand, Holo Taco.
- 2020-Present: Continues her work as a crime statistics analyst while expanding her content and business ventures.
