Lauren Elizabeth started her YouTube channel in 2013 while still in college. Initially, her content focused on makeup tutorials, fashion hauls, and lifestyle vlogs. Her relatable personality and engaging presentation style quickly attracted a following. With each video, she aimed to create a community where viewers could share tips, ideas, and support for each other in their fashion and beauty journeys.
Content Evolution
As her channel grew, Lauren diversified her content to include more than just beauty. She began incorporating lifestyle videos, vlogs, and discussions about mental health and self-acceptance. This shift not only showcased her multifaceted interests but also resonated deeply with her audience, who appreciated her openness about personal struggles and triumphs.
Collaborations and Brand Partnerships
Lauren has worked with numerous brands in the fashion and beauty industry, including:
- Fashion Nova
- Burt’s Bees
- Sephora
- L’Oreal
- Revolve
Through these partnerships, she has participated in various campaigns, from sponsored posts to collaborative product lines. Her ability to maintain authenticity while promoting products has made her a trusted ambassador for the brands she works with.
Social Media Presence
Beyond YouTube, Lauren has established a strong presence on platforms like Instagram, TikTok, and Twitter. She uses these platforms to connect with her audience on a more personal level, sharing daily life moments, fashion inspiration, and beauty tips. Her visually appealing content often features her signature style, combining trendy pieces with classic aesthetics.
Podcasting
In addition to her video content, Lauren co-hosts a podcast called “The Mood”, where she discusses various topics, including mental health, relationships, and career advice. The podcast format allows her to delve deeper into subjects that matter to her and her audience, fostering meaningful conversations and connections.
Entrepreneurship
Lauren’s career has also led her to explore entrepreneurship. She has launched her merchandise line, which includes fashion items and beauty products that reflect her style and ethos. This venture not only showcases her creativity but also serves as an extension of her brand.
Current Projects
As of now, Lauren continues to produce content for her YouTube channel, maintaining her engagement with followers through regular uploads and collaborations. She is constantly adapting to changes in the social media landscape, experimenting with new content formats and platforms to reach a wider audience.