While Like Nastya has enjoyed global success, her career hasn’t been entirely free from controversy. Here are some notable issues associated with her brand:
1. Child Exploitation Concerns
Some critics have raised concerns about whether child influencers like Nastya are being overexposed to maintain content production and profit. Questions around her well-being, work-life balance, and the extent of parental involvement have sparked debates about whether such platforms blur the line between family vlogging and child labor.
2. Privacy and Safety Issues
Given Nastya’s young age and public profile, privacy advocates worry about the risks of sharing so much of her life online. The constant exposure on social media could make her vulnerable to exploitation or harassment, raising questions about how the family protects her safety.
3. Excessive Consumerism and Materialism
Criticism has also emerged over the emphasis on toy unboxings, luxury vacations, and high-end products in her videos. Some viewers argue that this content promotes excessive consumerism and could influence young audiences to expect a similar lifestyle, leading to unrealistic expectations.
4. Targeting Children with Ads and Sponsorships
Although YouTube channels targeted at children must comply with the Children’s Online Privacy Protection Act (COPPA), some content creators have been criticized for embedding ads or sponsored products into videos in ways that children may not recognize. Like Nastya’s channel has faced scrutiny for product placements that appear seamlessly within her pretend play content.
5. NFT Controversy
In 2021, Like Nastya’s brand released NFTs (non-fungible tokens), which drew mixed reactions. Some parents and advocacy groups felt it was inappropriate to promote blockchain-based products to children, given the environmental concerns and speculative nature of NFTs.
