1. Blogging and YouTube Beginnings (2009-2010)
Louise began her career in 2009 with her blog Sprinkle of Glitter, where she shared beauty tips, fashion advice, and crafting ideas. The blog quickly gained popularity due to her relatable, down-to-earth writing style and her positive approach to everyday life.
In 2010, she expanded her online presence by starting a YouTube channel, also named Sprinkle of Glitter. Initially, the content focused on beauty and fashion hauls, tutorials, and lifestyle vlogs. Louise’s bubbly personality, wit, and openness about her personal struggles resonated with a wide audience, particularly young women and mothers. Her channel quickly grew, with subscribers drawn to her honest and light-hearted content.
2. Expanding Content and Growing Popularity (2011-2015)
As her YouTube channel grew, Louise began expanding her content to include a variety of topics beyond beauty and fashion. She talked about motherhood, relationships, body positivity, mental health, and lifestyle, often blending humor with sincere discussions about life’s challenges. During this period, she became part of the growing British YouTube community and collaborated with other popular creators like Zoe Sugg (Zoella), which further boosted her visibility.
Her channel amassed millions of subscribers, and she became one of the most recognized faces on the platform. Louise also attended YouTube conventions and events, where she built strong connections with her fanbase.
3. Becoming an Author (2015-2017)
In 2015, Louise announced that she would be writing her first book, and in 2016, she released Life with a Sprinkle of Glitter, a lifestyle book filled with advice on topics like beauty, fashion, and self-care, aimed at her younger audience. The book was a hit, cementing Louise’s status as a multi-platform content creator.
The following year, Louise transitioned into fiction with her debut novel, Wilde Like Me (2017), which follows the life of Robin Wilde, a single mother navigating life’s challenges. The novel received positive reviews and became a Sunday Times bestseller, praised for its humorous yet heartfelt portrayal of motherhood and modern womanhood. Two sequels followed: Wilde About the Girl (2018) and Wilde Women (2019), completing the Wilde trilogy.
4. Rebranding and Transition to Motherhood Content (2016-Present)
In 2016, Louise decided to rebrand her YouTube channel from Sprinkle of Glitter to simply “Louise Pentland,” signaling a shift toward more mature content. She wanted to focus more on topics that reflected her life as a mother and a woman in her 30s, moving away from the beauty and fashion-heavy content that defined her earlier years.
Her channel started featuring more personal vlogs, parenting advice, discussions about mental health, and the realities of motherhood. As a mother of two daughters, Louise shared her journey with her audience, becoming a prominent voice in the online motherhood community. She openly discussed topics like body positivity, single parenting, and postpartum struggles, resonating with mothers and women worldwide.
5. Advocacy and Public Speaking (2018-Present)
Alongside her YouTube and writing career, Louise has become a prominent advocate for women’s issues, particularly body positivity and mental health. She has partnered with several charities and organizations, including being a United Nations Global Ambassador for Gender Equality. In this role, she has traveled to various countries to promote gender equality and speak about the challenges women face globally.
Louise is also a frequent speaker at events, discussing topics like online influence, body image, and motherhood. Her openness and advocacy have earned her respect not only as a content creator but as a public figure who uses her platform to make a positive difference.
6. Podcast and Continued Success
In 2019, Louise launched her podcast, Mothers’ Meeting, where she invites guests to talk about the highs and lows of motherhood, careers, and balancing life as a parent. The podcast has been well-received, continuing her trend of addressing motherhood and women’s issues in a relatable, humorous way.
She continues to produce YouTube videos, write books, and collaborate with brands, while also focusing on her family and advocacy work. Her brand has evolved to reflect her personal growth, focusing more on lifestyle, motherhood, and self-empowerment.
Key Achievements:
- YouTube: 2.4 million+ subscribers (as of 2023), becoming one of the platform’s most influential UK-based content creators.
- Books: Bestselling Wilde trilogy and Life with a Sprinkle of Glitter.
- Advocacy: United Nations Global Ambassador for Gender Equality.
- Podcast: Mothers’ Meeting podcast, providing a platform for honest conversations about parenting.
Current Focus (2020s)
In recent years, Louise has focused more on balancing her career with raising her two daughters. She continues to post content, although at a more relaxed pace, concentrating on quality and staying true to her journey as a mother. Her focus remains on empowering women, sharing life’s ups and downs, and advocating for kindness and inclusivity.